Pulse design system


Design lead, acting PM


1,5 years


Designer, PM, EM, Engineers (x4)


The existing design system was outdated, ambiguous and barely used. Product teams were distributed across global‚Ä® offices and not deeply synchronised. Established work processes and company‚Ä® culture didn’t incentivise consistency.


Intercom decides to form a dedicated design system and designer enablement team to address the above.


The design system has been brought to a high level of maturity and adoption.

  • 50+ components, internal Figma plugins, Mac app
  • Consistent increase in component usage in code and Figma
  • Growing number of contributions to the system

The design system has been switched to a federated mode.

  • The system was managed without a centralised team
  • 40+ days of engineering work saved during the trial
  • 100% of designers have contributed to the system