As a Design Manager of Marketing Design team, I integrated it into the Product Design org, implemented structured processes, and improved tooling to set up the team for success.

These changes led to a 2x increase in deliverable speed, reduced disruptions, and higher customer satisfaction (CSAT: 76%, eNPS: 84.62).

I led the development of the design system by initiating a pilot program, tying the project to strategic company goals, parallelizing design and development work, and streamlining documentation.

These leadership efforts have saved over 40 000 hours of engineering time, which is an equivalent to over £5m in savings for the company.

I spearheaded the creation of a cohesive visual language by aligning inputs from various stakeholders and conducting a series of workshops.

The approach has facilitated the rapid approval and adoption of the new design direction, enabling product designers to implement the visual language and unblocking the development of the design system.

I collaborated with Product & Design teams to integrate a cohesive product development process by creating standardized design templates.

This initiative has simplified collaboration and handover process for the design team, and introduced a new health check indicator for team alignment.

I've developed the first course on design systems in Russian language, and launched it together with Contented.

First launched in 2021 as a 4-week intensive programme with live collaboration, and later transformed into a view-only course, it's still running today.