Design Leader,

mentor, speaker, based in London, UK

I’m Andrey - a design leader with 10+ years of experience in the field. Currently, overseeing 3 functions at Beamery.

Over the past 10+ years, I’ve been leading teams and driving change at organisations of various scales: from startups to large tech companies.

I’m used to wearing many hats and thrive in a fast-paced environment. The biggest joy at work is to see my teams happy, performing and self-sufficient.

Work

2023-2024

Setting up the marketing design team for success and achieving 2x increase in productivity

As a Design Manager of Marketing Design team, I integrated it into the Product Design org, implemented structured processes, and improved tooling to set up the team for success.

These changes led to at least 2x increase in speed of delivery. Teams’ efforts have correlated with 6x increase in deal close rate for Sales.

Role

Design Manager

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2021-2023

Supporting the company's strategic goals and saving over £5m with a robust design system

I led the development of the design system by initiating a pilot program, tying the project to strategic company goals, parallelizing design and development work, and streamlining documentation.

These leadership efforts have saved over 40 000 hours of engineering time, which is an equivalent to over £5m in savings for the company.

Role

Design lead, acting Product Manager

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2021

Defining design direction for Beamery products and unblocking design system in a rapid design sprint

I spearheaded the creation of a cohesive visual language by aligning inputs from various stakeholders and conducting a series of workshops.

The approach has facilitated the rapid approval and adoption of the new design direction, enabling product designers to implement the visual language and unblocking the development of the design system.

Role

Design lead

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2023

Facilitating consistent design process and smooth handover

I collaborated with Product & Design teams to integrate a cohesive product development process by creating standardized design templates.

This initiative has simplified collaboration and handover process for the design team, and introduced a new health check indicator for team alignment.

Role

Design Manager

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2020

Increasing the user engagement and gaining high adoption with Custom Reporting at Intercom

A massive cross-functional endeavour to reduce the customer churn and improve the engagement with Reporting product.
From pairing with engineering on rethinking our data model to developing a first value slice informed by recurring user testing.

As a result, we've achieved a 42.21% increase in report views and reduced the customer churn to zero!

Role

Product Designer

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2021

Launching the first online course on design systems in Russia

I've developed the first course on design systems in Russian language, and launched it together with Contented.

First launched in 2021 as a 4-week intensive programme with live collaboration, and later transformed into a view-only course, it's still running today.

Role

Author

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Work Experience

Design Manager 2

Beamery

2021

Design systems lead, Product Designer

Intercom

2018

-

2021

Chief Designer

Mail.Ru Group

2016

-

2018

Product Design Lead

Yandex

2013

-

2016

Articles & talks

Design Systems and the Volatile Economy

Design Systems and the Volatile Economy

Design Systems and the Volatile Economy

An honest conversation about the life of design systems and design ops specialists in the current economic environment. Challenges, hopes and nuggets of advice from the past 8 years in this field.

Building the design system as you fly it

Building the design system as you fly it

Building the design system as you fly it

I shared how new challenges forced me to become more flexible and pragmatic whilst abandoning some of the old mental models acquired at VK.com & Intercom. This was a story of navigating the whirlwinds of a scale-up environment to stay effective at pace.

Rationalise it! 5 steps to introduce a new component to the design system

Rationalise it! 5 steps to introduce a new component to the design system

Rationalise it! 5 steps to introduce a new component to the design system

I describe our step-by-step process for adding new components to the design system at Beamery. This process gives clear guidance to contributors and ultimately helps us to evolve the system.

Design direction as a step before design system

Design direction as a step before design system

Design direction as a step before design system

Long-lasting design systems need solid foundations. Sometimes this requires taking a step back.

Tool tips: How our design team switched to Figma

Tool tips: How our design team switched to Figma

Tool tips: How our design team switched to Figma

It’s increasingly clear that the tools we use shape the work we do in all sorts of ways, so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world.

Working as a designer in a foreign language

Working as a designer in a foreign language

Working as a designer in a foreign language

The design industry speaks English. The articles we read, the tools we use, the conferences we attend: we all speak the same language when it comes to design.