Andrey Sundiev

Andrey Sundiev

Design Manager in London, UK

Hey there! I’m Andrey, a London-based Design Manager and Design Systems/Design Ops consultant, currently working at Beamery.

Over the past 10+ years, I’ve been leading teams and driving change at organisations of various scales: from startups to large tech companies. I’m used to wearing many hats and thrive in a fast-paced environment. The biggest joy at work is to see my teams happy, performing and self-sufficient.

As a design manager at Beamery, I run two diverse functions: Design Ops and Marketing Design. I helped these teams to become autonomous and effective in a dynamic environment and maximize their impact on the business.

Earlier, I drove the development of visual language for Beamery products and brought the design system from 0 to a point of strong maturity.

After work, I usually learn new songs on guitar & drums or explore Britain’s countryside on a motorbike.

Features

2024

An honest conversation about the life of design systems and design ops specialists in the current economic environment. Challenges, hopes and nuggets of advice from the past 8 years in this field.

Projects

Ongoing
Design Ops at Beamery

Tooling and processes to enable designers to be high-performing at pace

Ongoing
Design Management at Beamery

Building an efficient and performing Marketing Design team

2021
Design direction at Beamery

Setting robust foundations for the design system and product UI

2021
Design System at Beamery

Using a streamlined approach to build and rollout a mature design system

Work Experience

2020 — Now
London, UK

Consulting design teams and mentoring individual designers on Design Systems and Design Ops. Helping to establish and improve these functions.

2022 — Now
London, UK

Role:

  • Design manager of Design Systems team
  • Design Manager of Marketing Design team
  • Driver of the Design Ops function.

Achievements:

  • Considerably improved the performance of the Marketing Design Team and set it up for effective operation. As a result, the team has been delivering high-quality materials at pace and scale, proven by both quantitative (e.g. increase in throughput) and qualitative (e.g. NPS, CSAT and stakeholder’s feedback) metrics. The measured customer satisfaction of the team is 76% and NPS is 84.
  • The design system initiative that I drove has saved over 33,845 hours of engineering time, which is the equivalent of £5m in savings for the company. The design system has been brought to a high maturity and adoption state, with customer satisfaction of 87,5% and NPS of 38. Eventually, I supported shifting the system into a self-supporting federated mode.
  • Drove positive change in the Design Team with various Design Ops initiatives (e.g. designer onboarding process, designer career ladder and competency matrix, standardised project templates in Figma, guidelines on various aspects of design, etc.)
  • Supported the development of the Design Team’s values and principles
  • Initiated and drove the process of defining the overall design direction for Beamery. Introduced a cohesive visual language
as a foundation of the design system

Recognition:

  • Was recognised along with 10 other employees for exemplifying Beamery's values & principles.
2021 — 2022
London, UK

Achievements:

  • As a design lead & acting product manager, drove the process of developing the design system from 0 to 1 and its rollout across the company. Drove the strategy, planning, KPI’s, reporting on ROI, cross-team collaboration and stakeholder management
  • Initiated and drove the process of defining the overall design direction for Beamery. Introduced a cohesive visual language
as a foundation of the design system

Recognition:

  • Received the outstanding contribution award for the initiatives around design systems and DesignOps
2018 — 2021
Dublin, Ireland

Brought the design system to high maturity and adoption:

  • 50+ components, internal Figma plugins, Mac app
  • Consistent increase in component usage in code and Figma
  • Growing number of contributions to the system

Switched the design system to a federated mode:

  • The system was managed without a centralised team
  • 40+ days of engineering work saved during the trial
  • 100% of designers have contributed to the system

As a design lead, helped to improve the performance of Reporting product:

  • 42.21% increase in report views with the launch of the new
    information architecture
  • Number of customers churning because of the Reporting product dropped to zero
  • Steady increase in weekly active customers

Drove various DesignOps and Designer Enablement initiatives:

  • Launched several internal Figma plugins
  • Developed a process for onboarding new designers
  • Introduced an improvement to the design crit process
2016 — 2018
Moscow, Russia

Responsibilities:

  • Maintained company design system and interface guidelines.
  • Senior product designer for "Mail" and other productivity services on desktop and mobile.

Achievements:

  • Drove the design of the majority of "Mail" releases in 2017
  • Initiated and led an active phase of work on a company design system.
  • Helped to integrate design system on other Mail.Ru Group products (incl. infrastructure services).
  • Consulted various Company departments as a mentor.
  • Initiated variety of infrastructural improvements and work process optimisations (e.g. design crits, Jira planning, Photoshop to Sketch switch, etc.)
  • Active role in organizational and public activity (e.g. conferences, contests, educational projects, articles, etc.)
2013 — 2015
Moscow, Russia

Responsibilities:

  • Design group lead (3 designers as reports) for a suite of productivity services: Mail, Calendar, b2b projects.
  • Active role in the planning and control of the development team.
  • Heavily involved in high-level product decision-making (strategic planning, brainstorming/ideation, communication with external teams).

Achievements:

  • Initiated and led the Yandex.Mail redesign.
    Played active role in this process not only as a designer, but as a manager (developed an idea, planned and controlled the development team, worked with QA, etc.)
  • ‎Gained several patents for innovations (incl. patent for the concept of future mail interface)
2011 — 2013
Digital Art Director at TTG Digital Agency
Moscow, Russia

Speaking

2024
London

An honest conversation about the life of design systems and design ops specialists in the current economic environment. Challenges, hopes and nuggets of advice from the past 8 years in this field.

2022

I shared how new challenges forced me to become more flexible and pragmatic whilst abandoning some of the old mental models acquired at VK.com & Intercom.
This was a story of navigating the whirlwinds of a scale-up environment to stay effective at pace.

2021

I and Kostya Zubanov discussed the evolution of Mail.Ru’s design system.
The transformation from a stale and unsupported system to a mature one, with a full-time team and well-defined processes. We discussed different models for managing a system and how the design team’s culture influences the system development.

2020

I covered the lessons learned over almost 2 years at Intercom.

The processes and specialities of the company that impressed me the most. What I had to get used to, and what should be taken into service. Difficult nuances of working on an infrastructure project. The most vivid impressions of the design-driven company and the experience of emigration.

2020

With a group of Russian design system evangelists, we discussed the present and the future of this sphere. How design systems have transformed over the past 5 years and where all that is heading.

2017

Roundtable about design systems and the main questions about them.

2017

The presentation about the Paradigm design system, that I’ve been a driver of in Mail.Ru.

The story of the design system, its principles and main features.

2017

The roundtable about the implementation aspect of design systems.
How companies approach implementing and maintaining systems at scale.

2016

How we created the calligraphic identity for Dribbble Meetup conference.

Writing

2022

Navigating the whirlwinds of a scale-up environment to stay effective at pace.

2022

I describe our step-by-step process for adding new components to the design system at Beamery. This process gives clear guidance to contributors and ultimately helps us to evolve the system.

2021

Long-lasting design systems need solid foundations. Sometimes this requires taking a step back.

2019

It’s increasingly clear that the tools we use shape the work we do in all sorts of ways, so picking the right tool for your task is absolutely critical. And even more so when you’re trying to pick a tool to be used by a diverse team spread around the world.

2018

The design industry speaks English. The articles we read, the tools we use, the conferences we attend: we all speak the same language when it comes to design.

2018

An opinion has formed In the Russian design community and is increasingly being encountered, that the hype that emerged in recent years around design systems is nothing more than a bubble inflated around a long-standing topic, and the authors involved in this matter speculate on old concepts.

2017

Mail.Ru Group design team has been updating and standardising products for several years. We have formed a robust design system for media projects, mobile web and partially productivity services, while other products are gradually being connected.

2017

When working in a product team on one or several projects, we inevitably come to the need to organize a common process and workspace. Someone solves this issue by adding tools for collaboration, someone even builds their product around it. However, we turned to the experience of our closest fellows — engineers.

2017

Many Russian companies showed their achievements in design systems recently. Yuri Vetrov and I have been working on design systems for a long time and decided to give an jump-start to their development in Russia – we launched the collection called Design Systems Club.

Volunteering

2020 — Now

Side Projects

2021

The first online course on design systems in Russia

2017

A gallery of local design systems created by Russian-speaking professionals

Education

2003 — 2008
Post-graduate student at Education The State Academic University For The Humanities (GAUGN)
Moscow, Russia

Contact

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